CITI Newsletter: October 2008
Market Positioning
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Presented by Geoff Hainebach on Monday, 22 September 2008.
- Segmenting the market
- Estimating the relative attractiveness of the different segments.
- Selecting the segment most suitable for your company.
- Establishing what customers in your chosen segment value in the offerings you and competitors provide (or don't provide) and in what order.
- Comparing yourselves to your competitors.
- Positioning yourselves in your selected market segment based on the above exercise.
Market Positioning
Posted by
Reyhana
at
2008-09-23 03:33 PM
My conclusion after this mind blowing session is that market positioning is part of your competitive advantage and a source of market power.The session seemed to have disected my brain and really got me thinking. "HARD" Thanks Geoff
This session tied in nicely with market segmentation. When we completed the exercise it was interesting to see how our perception differed from reality.